Support for Grown-Ups

This is a daunting time for all of us. Schools are closed and parents, grand-parents, carers and others are faced with a new normal: children at home all the time, possibly feeling anxious, bored and restless.  We need to keep them entertained and happy. 


Some may be concerned that their child will fall behind with their learning.  There’s no need to worry about that.  Here at Egmont we do lots of research into children’s reading and we know that reading aloud to children really is a magic wand! 


When children are read to regularly their comprehension increases - our study in a school in Stoke proved that conclusively.  If you read to your child every day you will be helping them with their vocabulary, imagination, empathy and knowledge. Not only that, you’ll be motivating them to read themselves.  And you will be providing some much needed reassurance and routine at this time of uncertainty.


Here are some interesting facts:

  • Reading aloud to a child is the most effective way to encourage them to read independently

  • Reading for Pleasure is more important to a child’s educational success than their parents’ socio economic status.

  • For 10-16 year olds, the impact of reading for pleasure on progress in vocabulary, maths and spelling is four times greater than if parents have a degree.

  • Children who read for pleasure daily, or nearly every day, are a year ahead in reading performance versus those who never do.

The proof is in the pudding - or reading. While schools are closed and you have your children at home, you don't have to invent a way to teach them advanced grammar using a rap song and furry slippers - though you have our utmost respect and admiration if you do. 

The simple act of sitting down with them for story time, no matter how old they are, will make a world of difference. Not only will it be fun, they will also learn without even knowing it.

Our Consumer Insight Director Alison David has some invaluable information on the benefits and great pleasure of reading with children.

  • Let them choose their own book

  • Keep reading for school and reading for pleasure separate

  • Never use reading as a punishment

  • Keep reading to children, even when they've learned how to read themselves

  • All reading is good reading!


Even when your children are able to read on their own, there are still lots of benefits to continuing to read to them.

Consumer Insight Director Alison David explains why that is.


This is when children are starting to learn how to read at school so it's a pivotal age! Be aware that kids could start to view reading as homework or a chore. Consumer Insight Director Alison David has some tips to prevent that.

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